An Introduction To Email Marketing
Do you have a business, a website or a blog and you need to increase your audience as well as increasing engagement? The most effective method to do that is with email marketing. If you have been reading or watching videos about marketing, experts will tell you that the most significant part of their advertising – what led to their success – is email marketing.
Email marketing enables you to connect with your audience in a personal and direct manner. In contrast to different types of marketing, you reach your audience directly in their inboxes without having to go through a third-party. That implies that you’re not dependent on a platform like Facebook or Twitter. It wasn’t that long ago that Facebook settled on the choice to change its framework with the goal that only a small percentage of posts from pages got through to followers.
With email, your messages are going directly to your audience. That implies that nothing can keep you from reaching them and you realize that 100% of what you send is going to reach them. You have a direct relationship with your subscribers. This makes email marketing so powerful and so valuable.
As you’ll find in the rest of this report, there are many, a lot more advantages to email marketing and many more reasons why you should put additional time and energy into email marketing. By the end of this report, you’ll see why email marketing is significant and you’ll be motivated to start or focus more of your energy into email marketing.
Stats You Should Know
To start with, let’s review some stats that illustrate just how effective email marketing really and how it is changing business…
For instance, let’s take a look at the following?
- Email advertising has a ROI of 4,300%
- 91% of purchasers browse email day by day (a great many people check it considerably more!)
- When surveyed, organizations state that email marketing is more profitable than PPC, content marketing, display advertising, mobile ads, social media marketing, direct marketing, affiliate marketing.
- 66% of US consumers of the age of 15 have made a buy through an email campaign
- 33% of consumers state that they open their messages based on the headline alone
First, let’s look and talk about the ROI. The explanation that ROI is so high for email advertising is the low cost of entry. ROI is the return on investment, the amount of profit you make versus the amount of money you spend.
With regard to email advertising, you just need to pay for an autoresponder. When you’ve done that, you a way to collect and send emails. The only thing left to do is to create the email itself. Think about how much it costs to write an email?!). Overall, email marketing is a low cost and fast way to start your marketing
Another fascinating detail is that 91% of consumers open their emails each and every day. That is an enormous percentage yet as a general rule it’s on the conservative side. A majority of us check our phones each and every day as well as multiple times throughout the day. The reason behind this is we get notification each time we receive an email. There is no way for us to miss an email, which is a glaring difference to a Facebook post or a Twitter Tweet which is extremely barely noticeably easy to miss.
Truth be told, the way that you tend to get notified with a Facebook post is through email. Consider the Facebook pages that you have Liked. Can you honestly say that you get 100% of the messages that any of them put out? The response for most of us is ‘no’ and the obvious explanation for that is we only check Facebook occasionally and still, at the end of the day, we’ll likely just have seen a small amount of what’s on offer since that is the thing that will make it to our feed.
The only way we would have any possibility of seeing 100% of the content is if we were to scroll down on all the posts. In reality, who does that?
Email, on the other hand, you not just check your inbox numerous times throughout the day, in addition, you receive notification each time an email comes through. This is just valid for your inbox and not your spam – but using the tips you’ll learn throughout this article… you’ll figure out how to ensure you end up in the inbox and not on the spam folder.
Top Reasons Why You Need to Invest in Email Marketing
1.Email Marketing is More Personal
The first and most significant thought is basically that email marketing is much more personal than any other type of marketing. When you send a message by email, your message is received alongside family and friends, as well as other offers they have signed up for. The impact of your email demands attention and importance as a result.
Marketers who understand this concept can then write their content in a way that is direct and personal –this will have a greater impact on readers and make it more likely to pay closer attention to your message. Individuals like getting messages from individuals – not organizations.
2. Email Marketing is Immediate
Email marketing provides you with complete control of your campaign from the content through to the time you send your message. With Facebook or Twitter, when you compose a message you hope your followers will view in when they get around to it. With email it’s immediate, you receive feedback almost immediately. Regardless of whether they have new messages that they haven’t read, despite everything they will, in general, check their messages several times throughout the day.
That means that you can time when your message gets seen and have some control over what state of mind your recipients are in when they get your message and how they are probably going to react. This is essential because as you know in marketing, timing is everything. Knowing when to send your message, at that point you can exploit current events, or when they are tired they will act more impulsive. You simply don’t get this sort of control with some other type of marketing.
3.Email Marketing Requires Permission
This is an important part of email marketing and it’s one that makes each message impactful and effective. For you to send someone a marketing email, you first must get their permission to do so by them providing you with their email and contact details. This isn’t as simple as clicking ‘Like’ and it’s not something done unintentionally.
You might be thinking to yourself that this is a negative thing. All things considered, this might shorten your mailing list and your subscribers may be less inclined to join. However, this is a positive thing because the quality of your contacts is a lot higher. In marketing, it’s all about quality not quantity and there is no disputing this
In any event, if your subscribers are interested in signing up, they are going to be more likely interested in your offer and at the very least, they will read it and might pass it on to their friends. When someone gives you their email and welcomes you to message them, they are showing that they trust you and they value your message and that they are willing to give up some of their privacy.
4. Email Marketing Allows Smart Use of Data
Something many eBooks and blogs do not touch on enough is the extent on the amount of data you get when you use email marketing. With email marketing, you’ll have the option to sort your contacts into categories, so you can pinpoint and target just the right subscriber with your messages. That may imply that you send messages just to individuals of a specific age, specific sex or in a specific area – and this can have an impact on your conversion rate.
Also, you can monitor engagement, know who is reading your message and who is not. You can also determine who of your subscribers are visiting your site and even whether or not some of them have viewed your products. This data enables you to know which leads are cool, warm and ‘hot’ and in turn, you can convert only the recipients that are probably going to be enticed and not be annoyed at your attempt.
In addition, knowing this sort of data can assist you with designing better campaigns – by observing which kinds of message get opened the most and which of your recipients are responsive to your message. To put it plainly, email marketing gives you control over various significant metrics which enables you to target the right individuals at decisively the right time.
When you take all these factors into account, you have a strategy for advertising that is essentially unrivaled. Many advertisers and entrepreneurs will put it off as it appears to be a great deal of work however, when it is set up and you see how it works, it couldn’t be less difficult. What’s more, the result is tremendous. Email marketing completely MUST be an integral part of your marketing strategy.